Quality investment at a low price in Alfa Capital
October - December: 1,574 CPO purchases below the target by 36%. January March: In January, the average check grew by 25%, in February by 50% - thus we got a two-fold increase compared to last year in March.
We connected trafﬁc from Facebook, MyTarget and Google Ads sources; used creative banners with high CTR and targeting. We segmented the audience, scaled Facebook campaigns, and connected look-alike.
October - December: attract new customers (users who registered and made their ﬁrst deposit) with a CPO of no more than RUB 2,500;
January - March: increase the average check.